About Lili

Meet Your Coach...

Joy isn't always the absence of darkness - sometimes it's the light we choose to create within it. My journey to founding Powerful JOY began in the depths of personal struggles that threatened to defeat me: battles with mental illness and alcoholism that colored my world in shades of grey, the consuming role of becoming my mother's caregiver, and ultimately, the profound grief of her death.

Yet in these darkest moments, I discovered an essential truth: joy isn't just an emotion - it's a power. A power that can exist alongside pain, that can be cultivated even when circumstances suggest otherwise. As I walked the path of healing myself from my past traumas, I learned to honor both my grief and my growth, I began to understand that joy isn't just about feeling good - it's about choosing and continuing to choose life and choose hope even when facing impossible odds.

This understanding was put to its greatest test during COVID-19, when I made the bold decision to build my own healing business. In a time when the world seemed to be shutting down, I chose to open up to new possibilities. The isolation and uncertainty that marked that period could have been defeating. Instead, I channeled everything I'd learned about finding light in darkness into creating something meaningful.

Healing led to coaching and Powerful JOY,LLC was born from this crucible of challenges and choices. It represents not just my personal triumph over adversity, but my deep conviction that joy is an active force - one that can transform lives, fuel resilience, and create ripples of positive change in the world. My mission now is to help others discover and harness their own powerful joy, turning their challenges into catalysts for growth and their pain points into launching pads for purpose.

The journey hasn't been linear and it certainly hasn't been easy. But it has taught me that our deepest struggles often contain the seeds of our greatest strengths. Today, I stand before you not despite my experiences with depression, addiction, loss, and uncertainty - but because of how these have helped shaped me into someone who understands that joy isn't just a destination, it's a practice. A powerful practice that can change everything.

Welcome to Powerful JOY. Let's discover together how your challenges can become your greatest source of strength.

Lili "Liliboo" McGovern is the CEO and Founder of Powerful JOY, LLC. McGovern is a transformational coach, speaker, and mental fitness expert with over 30 years of experience guiding emerging leaders, aspiring entrepreneurs, and recovering perfectionists to reach their highest potential.

She combines ancient wisdom with modern approaches to help clients cultivate emotional resilience, achieve laser-focused results, and live joyfully in every moment. Through mental fitness techniques, McGovern helps individuals form lasting new habits that rewire the brain for optimal performance, happiness, and resilience. Her process has already transformed the lives of thousands, and she looks forward to expanding her reach through her podcast, retreats and coaching programs.